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Are You Using The Right Marketing Tools?

Kestrel Editors's picture
Submitted by Kestrel Editors on May 9th, 2011

Google Adsense, Facebook Ads, and Website Banners

Online advertisers have several different ways to reach their target customers. The most common marketing tools used to direct traffic to an advertisers website or product page include:

  • Enrolling in Search Engine pay-per-click programs (Google Adsense)
  • Enrolling in Social Media pay-per-click programs (Facebook Ads)
  • Purchasing banner ads on specific sites with targeted traffic

Product Classifications and FDA Guidelines: What Every Wound and Skin Care Professional Needs to Know

Kathi Thimsen's picture
Submitted by Kathi Thimsen on May 4th, 2011
Keywords: 
Classification, Kathi Thimsen, Product Ingredients, Skin Care, Wounds

by Kathi Thimsen RN, MSN, WOCN

Why do we have the FDA

In the late 1800s the government saw the potential danger that “snake oil” salesmen posed to society. Potions and elixirs were said to calm women prone to hysteria during the pre-menstrual cycle or cure headaches. Some of the most dangerous elixirs claimed to calm colicky babies and irritable children. These potions and elixirs were formulated with water, alcohol, and in some cases, poisons like toxic herbal extracts and tar.

How Is Your Online Ad Performing? Understanding and Evaluating Click-Through Rates

Kestrel Editors's picture
Submitted by Kestrel Editors on March 9th, 2011

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).

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